Getting Clients to Come to You
Online Attorney Profiles - Powerful Lawyer Marketing
Browsing for attorneys online is difficult for clients because so much of the information and profiles look the same. Follow these suggestions when completing your online profile with Legal Services Link to catch the attention of potential clients and get more business.
1. A picture is worth a thousand words….and many more dollars.
We live in a visual society, where a camera is always an arm's length away. Clients expect to see a professional photo, and if they don’t, they won’t hire you. Can they judge your legal prowess by a photo? Of course not, but they’re not going to hire someone who took a selfie at their desk or posted the scales of justice as their profile picture when your competitors have professional photos posted. You wouldn't buy anything online without seeing a photo, so don't expect potential clients to buy into you without seeing what you look like first. Most importantly, a professional photo shows clients that you care about your image and how you present yourself to others. Invest in a professional photo to complete your profile—it will be money well spent.
2. Polish your biography.
Your biography should be concise and written in a way that any potential client can understand. It should tell potential clients why they should hire you, while highlighting your experience and qualifications. Most clients will stop reading after four or five sentences so start strong and finish strong. Update your information each time you develop a new skill or win a big case, and always outline your major accomplishments. Humility has no place in an online profile.
3. Update your information often.
As your practice develops over time, your rates, areas of practice, office location, and firm name will always be changing. Clients will make decisions based on that type of information, so make sure that the information in your profile stays current or it will cost you clients.
4. Provide contact information and a link to your website.
Simple details can be easily overlooked. Every profile must include your contact information and a link to your website, so that clients know how to get in touch with you when they are ready to hire you. This information should be prominently displayed and in multiple locations to ensure that it is easily located by potential clients.
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