How Attorneys Can Get Big Web Traffic with Infographics
For attorneys, getting your name out in front of potential clients can be an uphill battle. This means that you need to pick your spots and get the most out of your marketing activities and dollars. To do this, you have to effectively put yourself in the shoes of your clients. What do they want to know, and how are you going to provide it to them?
- The human brain processes images 60,000 times faster than words?
- 90% of the information sent to the brain is visual?
- 93% of all human communication is visual?
It’s why users in recent years have flocked to Pinterest, Instagram, Snapchat, and other photo-based social sites—people love images.
Infographics take this love for images and combines it with the desire to learn, presenting complex topics in a much less intimidating manner. This creates a situation where the potential client gains something (and is therefore more likely to share it), you enhance and reinforce your brand, and you gain much needed traffic from potential clients.
- Infographics result in a 12% additional growth in web traffic;
- Infographics are liked and shared on social media three times more than other any other type of content;
- Infographics were the B2B content marketing tactic with the biggest increase from 2014 to 2015, up from 51% to 62%; and
- 60% of marketers predict the use of infographics will increase in 2016 compared to 2015.
Nearly everything can be made into an infographic, and many have been seen on Gyi Tsalakis’ Legal Infographic Pinterest Board, which features everything from “The Most Expensive Legal Battles in History,” “Why Truck Accidents Can Be Deadly,” “Divorces at a Glance,” and much more.
What Should You Post?
Legal Marketing Review highlighted types of content that attorneys can feature using infographics:
2. Legal Statistics in Your Industry: What’s going on in your industry? Consider sharing statistics pertaining to the industry as a whole. For instance, an eLocal infographic, We the Plaintiffs, took a look at civil cases in the United States (15 million civil cases are filed annually in the US), a few frivolous cases, and the medical specialties most likely to get sued for malpractice. This type of content is good, maybe not directly in a business development standpoint, but in that these are more likely to be shared.
3. Basic Legal Concepts: The best legal infographics aren’t limited to explaining legal procedures and offenses. Sometimes, it helps to go back to the basics to explain what a prospective client should know, such as the difference between a private attorney and a public defender or this 2015 infographic on the 800th anniversary on the signing of the Magna Carta.
5. Controversial Topics in Your Industry: Many blog posts go viral because they’re helpful and educational. Others go viral due to controversial topics and their road to virality fueled by people’s polarizing views on the subject. The same can be said about some legal infographics. Consider this infographic on the greatest legal underdogs of all time for inspiration.
There are a couple options for getting started on infographics—do it yourself (designed or template-based) or outsourced.
Sites like infogr.am, Venngage, Canva (which offers a ‘design school’ if you feel so inclined), Piktochart, and Hubspot offer infographic templates for you to design your own infographic. Featuring drag and drop features for charts, data, and more, these are affordable or free tools for you to build your own infographics.
If you don’t have an eye for design, there are other options for your budget. Sites like Fiverr and Supertasker allow you to get in touch with an outsourced designer relatively affordably. Remember, however, that these will be basic infographics, and pricing will match the amount of work and support that the designers will provide. Freelance designers charge by the hour, and with additional edits, the prices could get more expensive.
Getting Your Name Out There
Getting found and generating leads as an attorney is a struggle—one that can be made easier with the right steps. Through a ‘viral’ infographic, you can get the attention you deserve, and begin generating traffic and new business.
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