Local Search for Small Law Firms: 25+ Places to Get Your Firm Listed
As a small firm, getting your name out there can be a monumental task. After our recent article on improving your law firm social media using LinkedIn, Google My Business, Facebook, and more, we would like to introduce you to 25+ places (in addition to Legal Services Link) to submit to and get listed to help potential clients find your firm.
While you work to improve search authority by social media, blogging, and writing website content that answers questions potential clients may have, one of the best things you can do to enhance local search authority is to submit your website to a number of directories. In addition, it is extremely important that your business Name, Address, and Phone (NAP) is accurate and consistent for each submission or listing.
Why Local Search Engine Optimization (SEO) Matters
No question, phone books have been replaced with search engines. Searching for products and services has moved online, and in recent years, more of these searches are completed using smartphones. Importantly, search engines attribute great authority to the location of the search, which is why local search marketing becomes so critical.
This means that potential clients searching “[your specialty] attorney in [your city]” (or on mobile “[your specialty] attorney”) have a very good understanding of what they. And you’re there to provide it to them in the city, town, or even neighborhood where they are searching.
Citations: The Foundation for Local SEO
In addition to the aforementioned tactics for improving search authority, building local citations provides links back to your site highlighting your categories, address, business name, phone number, and more.
As defined by citation tracking and local SEO software BrightLocal, a citation is a mention of your business on a third party website–typically a local directory, event site, or review site. These mentions contain your business name, address and phone Number (“NAP”), but can and should contain additional pertinent information.
Having citations displaying consistent, accurate information about your business helps to improve your ranking in local search results. This means three things:
- Find new places to list your business
- Correct inaccurate listings of your business
- Merge duplicate listings
Getting Started: Where to List
As mentioned in an earlier article, having your Google+ (Google My Business) page verified and optimized should be your first step. From there, building citations from highest priority directories is the next step.
Why is this important? Many directories feed from four main sources: Infogroup, Acxiom, Localeze, and Factual, as shown and broken down further by Moz’s Local Search Ecosystem article.
In addition, get started by creating your business profile on the following twenty-five citation sources as well:
Get Listed on Legal Services Link and Let the Clients Come to You Want more than just local search? Legal Services Link is another important piece of a establishing an effective online presence. Your Legal Services Link profile can link to your website, delivering search authority and referral traffic. You can also post an article to your Legal Services Link profile to demonstrate your expertise and build credibility.
Not a Legal Service Link member? Simply sign up at www.legalserviceslink.com and let clients come to you. Easily connect and communicate directly with clients at a click of a button.
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